6 things to avoid if you want Social Media success.
1. DON'T start using Social Media for your company without having a Social Media policy.
2. DON'T start Social Media activities without having clear objectives driving your efforts.
3.
DON'T start Social Media activities without first listening to the
existing conversation around your target topics or the topics discussed
by your target audience.
4. DON'T start Social Media activities until your processes have been aligned to handle leads, insights, and adverse events.
5. DON'T go live with Social Media without having moderation in place.
6. DON'T leave Social Media accounts live when they have outlived their useful life.
This is the video version of an infographic - http://cliveroach.tumblr.com/post/35896455434/6-things-to-avoid-if-you-want-s... You will also find the infographic on Pinterest, Google+ and Facebook.
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